Looking for a digital marketing course in Trivandrum that teaches real skills in just 90 days? You are in the right place. This blog gives you the full plan, week by week, so you know exactly what you will learn before you join.At Viskool, the 90 days are split into simple steps, from Google search and social media to ads and email. Below, you will find the complete digital marketing course syllabus, the tools you will use, and the jobs you can aim for afterwards
What You Will Learn in a Digital Marketing Course Syllabus
A good digital marketing course syllabus shows you what you will study, in what order, and for how long. Think of it as a map for your 90 days. When you read it before joining, you know exactly which skills you will walk out with.
Many people search for a digital marketing course curriculum and end up with a long list of hard words.
So we keep it simple here. Below is the digital marketing course module list of Viskool, with every module explained in plain words.
Each module builds on the one before it, so you never feel lost, even if you start from zero. That is how a good digital marketing course in Trivandrum should be taught.
Module 1: Foundations & Growth Marketing Blueprint
Day 1: Modern Digital Ecosystem, Funnel Architecture (TOFU, MOFU, BOFU) & AI Marketing Evolution
Day 2: Traditional Marketing vs. Omnichannel Growth Hacking Strategy
Day 3: Customer Decision Journeys (CDJ), Micro-Moments & Ideal Customer Profile (ICP)
Day 4: Data-Driven Buyer Persona Engineering with ChatGPT/Claude
Day 5: Competitor Intelligence Setup, Budget Allocation & Media Planning
Module 1 of the 90-day digital marketing course syllabus starts with the basics. You learn how online marketing works, how to find your ideal customer, and how to plan your budget in the first 5 days.
Module 2: Website Planning, Dynamic UX/UI & CRO
Day 6: Web Architecture, Server Infrastructure, SSL, DNS & CMS Protocols
Day 7: WordPress CMS Installation, cPanel Navigation & Database Setup
Day 8: UX Wireframing, Site Architecture Mapping & Figma Workflow
Day 9: Theme Engineering: Customisation using Elementor & Dynamic Layouts
Day 10: Essential Plugin Ecosystem Setup (Security, Performance, Caching & SSL)
Day 11: Mobile Responsiveness Testing, Core Web Vitals (CWV) & LCP/FID Repair
Day 12: E-Commerce Infrastructure & WooCommerce Integration
Day 13: High-Converting Landing Page Design with Lead Capturing Mechanics
Day 14: Conversion Rate Optimisation (CRO), A/B Testing Infrastructure
Day 15: Microsoft Clarity Integration & Session Recording Analysis
Day 16: Full Technical Audit Checklist: Favicons, Schema, 404 Handlers & Redirect Rules
Day 17: Live Production Server Launch & Domain Propagation
Day 18: Website Review, Bug Fixing & UX/UI Feedback Iteration
Module 2 of our digital marketing course curriculum in Trivandrum teaches you to build a real website from scratch. In 13 days, you set up WordPress, design pages that bring in leads, fix slow loading, and launch your site live.
Module 3: Advanced Search Systems: SEO, GEO & AEO
Day 19: Search Engine Mechanics, Crawling Algorithms & Google Search Graph Architecture
Day 20: Search Intent Classification & Long-Tail Keyword Mining (Ahrefs, Semrush, Google Keyword Planner, etc...)
Day 21: High-Performance On-Page SEO, Content Structure & Dynamic Schema Markup (Rank Math/Yoast)
Day 22: Technical SEO & Web Crawling Diagnostics using Screaming Frog SEO Spider
Day 23: Off-Page SEO Protocols, Link Graph Analysis, PR & High-DA Backlink Acquisition Strategies
Day 24: Hyper-Local SEO, Google Business Profile (GBP) Optimisation & Local Citation Building
Day 25: E-Commerce SEO & Programmatic SEO Architecture for Scaling Pages
Day 26: Generative Engine Optimisation (GEO): Content Strategy for Google AI Overviews & SGE
Day 27: Answer Engine Optimisation (AEO): Structuring Content for ChatGPT, Perplexity & Claude Knowledge Graphs
Day 28: Live Website SEO & AI Search Audit, Competitor Gap Analysis & Execution Practice
Module 3 of our AI-first digital marketing course syllabus shows you how to get found on Google and on AI tools like ChatGPT and Perplexity. In 10 days, you learn keyword research, local search, and how to check a live website for problems.
Module 4: Performance PPC & Programmatic Google Ads
Day 29: Google Marketing Platform Overview & PPC Ecosystem Architecture
Day 30: Auction Dynamics, Ad Rank Formula & Quality Score Optimisation
Day 31: Account Structure, MCC Setup & Enterprise Payment Configuration
Day 32: High-Intent Search Campaign Setup, Match Types & Negative Keyword Lists
Day 33: Writing High-CTR Ad Copies with ChatGPT Prompts & Dynamic Search Ads (DSA)
Day 34: Audience Signals, In-Market Segments & Custom Affinity Targeting
Day 35: Smart Bidding Strategies (tCPA, tROAS, Maximise Conversions)
Day 36: Conversion Tracking Infrastructure & Google Tag Manager (GTM) Integration
Day 37: Display Network Campaigns, Programmatic Placements & Publisher Exclusions
Day 38: Google Performance Max (PMax) Campaigns & Audience Signal Engineering
Day 39: Video & YouTube Ad Formats (In-Stream, Bumper, Direct Response Ads)
Day 40: Google Shopping Ads, Merchant Centre Setup & Product Feed Management
Day 41: Remarketing List for Search Ads (RLSA) & Sequential Ad Funnels
Day 42: Dynamic Creative Testing & Ad Asset Optimisation
Day 43: Live Budget Practice: Student Campaign Deployment & Real-Time Setup
Day 44: Automated Bidding Rules & Account Scaling Strategies
Day 45: Google Ads Performance Audit, Impression Share Analysis & Campaign Optimisation
At our digital marketing institute in Trivandrum, Module 4 teaches you how to run paid ads on Google in 17 days. You set up search, video, and shopping ads, track every result, and launch a live campaign with a real budget.
Module 5: Meta Ads, Server-Side Tracking & Paid Social
Day 46: Social Media Ecosystem Dynamics & Social Commerce Landscape
Day 47: Meta Business Suite & Enterprise Business Manager Architecture Setup
Day 48: Competitor Intelligence using Meta Ad Library & Spy Tools
Day 49: Campaign Hierarchy: CBO (Campaign Budget Optimisation) vs. ABO Strategies
Day 50: Advanced Meta Audience Targeting: Core, Custom & Lookalike (LAL) Audiences
Day 51: Technical Pixel Mastery: Meta Pixel, Dynamic Event Tracking & Custom Conversions
Day 52: Server-Side Tracking: Meta Conversions API (CAPI) Integration via GTM
Day 53: Ad Creative Strategy: Static Carousels, Direct Response Hooks & UGC Ads
Day 54: AI Asset Generation: Using Midjourney, Canva Pro & AdCreative.ai for Ads
Day 55: Lead Generation Funnels, Instant Forms & CRM Auto-Sync Setup
Day 56: Retargeting Sequences, Dynamic Product Ads (DPA) & Catalogue Sales
Day 57: Live Execution: Full Campaign Launch, Budget Allocation & Real-Time A/B Testing
Day 58: Campaign Metrics Analysis (ROAS, CPM, CPC, CTR) & Ad Scaling Methods
Module 5 of our digital marketing course in Trivandrum teaches you how to run ads on Facebook and Instagram. In 13 days, you learn to reach the right people, create ad designs with AI tools, track every lead, and launch a live campaign.
Module 6: Generative AI, Copywriting & Visual Asset Creation
Day 59: Prompt Engineering for Marketers: Advanced Frameworks for ChatGPT & Claude
Day 60: Generative AI Video & Image Workflow (CapCut Pro, Midjourney & AI Script Generation)
Module 6 of the best digital marketing course in Trivandrum shows you how to use AI tools like ChatGPT and Claude to write better content. In just 2 days, you learn to write the right prompts and make videos and images with CapCut and Midjourney.
Module 7: Email Marketing, Lead Nurturing & Automation Funnels
Day 61: Email Deliverability Protocols (DKIM, SPF, DMARC Setup) & Lead Magnet Design
Day 62: Audience Segmentation, Tagging Systems & List Cleaning (Mailchimp/Brevo)
Day 63: Email Copywriting & Design: Interactive HTML & Responsive Layouts
Day 64: Marketing Automation Flows: Welcome Series, Abandoned Cart & Reengagement
Day 65: A/B Split Testing, Open Rate/CTR Optimisation & Deliverability Tracking
Module 7 at the best digital marketing institute in Trivandrum teaches you how to win customers through email. In 5 days, you learn to make sure your emails reach the inbox, write and design them, and set up automatic emails that bring buyers back.
Module 8: Enterprise Web Analytics & Data Visualisation
Day 66: Google Analytics 4 (GA4) Migration, Account Architecture & Data Streams
Day 67: Event-Based Data Models, Custom Dimensions & Metric Configuration
Day 68: Advanced UTM Architecture, Source/Medium Tracking & Multi-Touch Attribution
Day 69: Google Tag Manager (GTM): Custom JavaScript Triggers & Variables Setup
Day 70: Data Visualisation: Building Interactive Client Dashboards in Looker Studio
Module 8 of this digital marketing course in Trivandrum teaches you how to read the numbers behind your marketing. In 5 days, you set up Google Analytics, track where your visitors come from, and build simple dashboards to show results to clients.
Module 9: E-Commerce Marketing & Marketplace Growth
Day 71: E-Commerce Ecosystem & Direct-To-Consumer (D2C) Business Models
Day 72: Full Shopify Store Setup, Payment Gateway & Shipping Integration
Day 73: E-Commerce Product Page Conversion Optimisation & UX Audit
Day 74: Amazon Seller Central Fundamentals, FBA Workflow & Product Listing
Day 75: E-Commerce Organic Search Strategy & Sponsored Product Ads Architecture
Day 76: Dynamic Retargeting & High-Converting Cart Abandonment Funnels
Day 77: Customer Lifetime Value (CLV) Optimisation & Loyalty Program Systems
Day 78: E-Commerce Live Project: Full Mock Store Launch & Ad Strategy Presentation
Module 9 at our digital marketing institute in Trivandrum shows you how to sell products online. In 8 days, you build a Shopify store, list products on Amazon, win back buyers who left their cart, and launch a full mock store.
Module 10: Omnichannel Automation, CRM & AI WhatsApp Marketing
Day 79: WhatsApp Business API, Green Tick Application & Automated Messaging Systems
Day 80: SMS Marketing Sequences & Omnichannel Customer Retargeting
Day 81: CRM Architecture (HubSpot/Zoho): Pipeline Creation & Deal Tracking
Day 82: No-Code Automation: Building Automated Workflows using Zapier & Make.com
Day 83: Full Workflow Execution: Connecting Meta Lead Ads -> WhatsApp -> CRM -> Email
Module 10 of our digital marketing course in Trivandrum teaches you how to reach customers on WhatsApp and SMS without doing it all by hand. In 5 days, you set up a CRM to track your leads, build automatic workflows, and connect Meta ads, WhatsApp, and email into one working system.
Module 11: High-Ticket Freelancing, Agency Operations & Pitching
Day 84: Personal Branding: LinkedIn Profile Optimisation & Portfolio Website Building
Day 85: High-Ticket Client Acquisition, Proposal Writing & Pitching
Day 86: Agency Pricing Packages, Retainers & Contract Agreement Formats
Day 87: Full-Funnel Digital Strategy Formulation & Growth Blueprint Creation for Clients
Module 11 of the best digital marketing course in Trivandrum shows you how to start earning from your skills. In 4 days, you build your LinkedIn profile and portfolio, learn to find and pitch clients, set your prices, and create a growth plan for a real business.
Module 12: Capstone Industry Project & Career Onboarding
Day 88: Capstone Project Brief: Real-World Business Case Study Strategy & Execution
Day 89: Final Project Presentation, Technical Defence & Expert Panel Review
Day 90: Industry Resume Building, AI-Powered Mock Interviews & Internship/Job Placement Onboarding
Module 12 at the best digital marketing institute in Trivandrum is where you put everything you learned to use. In 3 days, you finish a real business project, present it to experts, and get ready for jobs with a strong resume and mock interviews.
Ready to join? Explore Viskool's complete digital marketing course in Trivandrum
Start Your Digital Marketing Course in Trivandrum Today
In 90 days, you go from learning the basics to running real ads, building websites, reading data, and pitching clients. Every module in this syllabus has one goal: to make you ready for a job or for your own business. You do not need any past experience to begin. You only need the wish to learn and the habit of practising every day.If you are ready to join a digital marketing course in Trivandrum, Viskool is a great place to start. Visit the website, check the next batch date, and book a free counselling call today. Ninety days from now, you could be working on your first real client project. So why wait? Take the first step now.
Frequently Asked Questions
1. Is digital marketing a good career in 2026?
Yes. Every shop, school, and brand now sells online, so they need people who can run ads, manage social media, and bring in customers. You can take a job, work as a freelancer, or start your own business.
2. How long does it take to learn digital marketing?
You can learn the basics in about 3 months if you practise every day. A 90-day plan, like the one at Viskool, is enough to cover SEO, ads, websites, and email. The real learning starts when you run live campaigns.
3. Can a beginner or a non-IT student learn digital marketing?
Yes. You do not need coding or a tech degree. Students from arts, commerce, and science all learn it. If you can use a phone and a laptop, you can start.
4. What will I learn in a digital marketing course in Trivandrum?
You learn SEO, Google Ads, Facebook and Instagram ads, email marketing, and how to read your results. You also learn to use AI tools like ChatGPT to write and design faster. A good course adds live projects, so you do more than read theory.
5. Is digital marketing hard to learn?
No, not if you learn it step by step. Start with how search and social media work, then move to ads and tracking. Most people enjoy it because you see your results on the screen.
6. What should I check before joining a digital marketing institute?
Check three things. Does the syllabus cover the latest tools? Will you run live ads with a real budget? Will they help with your resume and interviews? Ask to see the full plan before you pay.
7. Can I get a job or start freelancing after the course?
Yes. Freshers often start as SEO executives, ads executives, social media executives, or content writers. Some go straight into freelancing. Institutes like Viskool add a final project, mock interviews, and job help to make this step easier.